Bottom-Up / Primary Due Diligence

Customized and unbiased target-relevant market opportunity and

competitive intensity assessment reviews along with actionable value creation strategies.

Detailed Target Overview and its Focus Areas
  • Company profile and highlighting the major products/services offered and end-markets
Presence and Placement across the Broader Value Chain
  • Company’s positioning across the broader value chain analysis / process flow
  • Major market participants overview
  • Formulating strategies to not get squeezed by large market participants
Market Opportunity Assessment
  • Growth dynamics of the relevant industry and related end-markets
  • Current and addressable market size and penetration
  • Growth drivers and secular trends driving the market
  • Relevant local and regional analysis to understand target-specific industry trends
Assessment of Competitive Intensity
  • Market Mapping and sector economics
  • Pricing / bargaining power assessment
  • Analyze financials (KPIs and operating numbers) of the most relevant public company and compare them with those of target to comment on the historical / projected growth trajectory
Go-to-Market Strategies
  • Value generation opportunities – examples here include introducing more products / services or scaling operations into new geographies
  • Buy and build strategies to facilitate inorganic growth
  • Backward / forward integration opportunities across the value chain
Investment Thesis
  • Connecting the dots and highlighting positive investment attributes
  • Fact-based validation of the client’s hypothesis for the given industry
  • Discussion of major growth drivers and trends that are influencing the target’s industry
Investment Risks / Concerns
  • Layout of the key industry-specific or macro headwinds that may hinder the industry’s performance going forward
  • Comment on concentration, pricing variability, cyclicality, seasonality, new technology or disruptive business models risks, etc.
Investor's Interest
  • Recent private equity and strategic transactions across segments along with major exits
  • Trading comps of most relevant public companies
  • Detailed case studies on specific relevant private equity transactions to discuss the deal consideration and validate value creation playbook


  • +91-9930-206-207
  • 53, Megh Tower, Yashodham, Goregaon East, Mumbai : 400063, India


©Maple Growth Partners 2018

Close Menu