Extensive competitive landscaping to identify various niche segments within the broader industry based on product/service offerings, end-markets, demographics, capabilities, scale of operations, and positioning. This exercise will determine the competitive intensity and available white space across the identified niche segments that’ll significantly enhance a company's ability to navigate complex market dynamics and make informed strategic decisions.
Evaluating product market fit (PMF) by understanding what a potential customer needs in a targeted market and articulating how your product solves a problem or fulfils a need while differentiating from the existing competitors. MGP will further formulate go-to-market (GTM) strategies while defining the broader addressable market, secular trends, potential barriers to entry, most effective (traditional and digital) channels, effective pricing, and sales strategy.
Our team will determine if a project is worth pursuing by evaluating economic, market, financial, and technology factors. Provide summarised insights for financial projections (including breakeven analysis, return on investment, cash flow analysis); potential challenges and risk mitigation strategies; target market opportunity (including size, trends, customer demographics, competition, and untapped demand); and a broader assessment of the technology required within the budget.
Preparing periodic MIS dashboards with relevant niche heads and categories, interpreting underlying numbers, and curating a list of relevant KPIs to compare with the immediate peer group. Our team will also assist in identifying areas for cost reduction and efficiency improvements, financial planning and analysis, cash flow management, financial risks, and developing strategies to mitigate them, as well as providing any necessary assistance in growth strategy planning.
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Proactive and top-down fundamental research that involves a thorough segment-level assessment identifying potential attractive niches to further venture into. This comprehensive market study includes commentary on industry tailwinds and headwinds, sector economics, trends, thesis building, competitive landscape, major companies' growth strategies and operating performance, relevant transactions, and active investors.
Following a comprehensive market validation assessment, once we have established a clear PMF and actionable GTM strategies, our team - together with partner firms - will develop a robust digital product launch plan. This plan will encompass building a strong brand identity, establishing an online presence, leveraging social media and content marketing, integrating ecommerce and omnichannel strategies, and exploring product listings across diverse marketplaces and modern retail channels.
